Growing a loyal following among Queensland holidaymakers and interstate sun seekers, Ingenia Holiday Parks has welcomed another park to the family – Ingenia Holidays Townsville.
The expanding tourist park operator took ownership of the former BIG4 Townsville Woodlands Holiday Park this month and has now transitioned the park under their Ingenia Holiday Parks banner. The Townsville park showcases 22 cabins, 26 ensuite sites and 55 powered and unpowered sites, with approval in place for a further 5 cabins.
Ingenia General Manager Tourism Matthew Young said that the expansion of the Queensland portfolio was directly related to a desire to expand Ingenia’s footprint in the tropical north and build upon its presence along a key drive route for travellers.
“Townsville is located in a pretty special part of Queensland, with access to some of nature’s most beautiful attractions as well as a key stop for travellers trekking up and down the Queensland coast,” said Mr Young. “If the last 12 months has taught us anything, it’s that Queenslanders love to explore their own state and there is a strong demand for quality family-friendly accommodation.
“In particular, we’ve noticed an encouraging trend of first-time visitors, who’ve absolutely loved their experience in the state’s tropical North. “We’re expecting a lot of repeat visitation, and for those positive experiences to extend beyond Queensland through word of mouth into other states.
“For those looking to make a great coastal Queensland road trip, the addition of the Townsville park now allows travellers to journey with Ingenia from the Sunshine Coast to Hervey Bay, and then onto Townsville and through to Cairns”, said Mr Young. Set on 6.4 ha amongst tropical Queensland scenery, visitors seeking an ever-lasting summer can enjoy the pool complete with a colossal double-waterslide, two swimming pools, playground, mini-golf, BBQ facilities and easy access to some of Townsville’s greatest holiday attractions.
“We know that holiday-makers in Southern states will soon be looking to escape the cooler weather in search of something a bit more tropical,” said Mr Young. “We expect that recent reductions in the cost of flights will encourage a wave of visitors. A spike in Google searches has already shown strong interest in travel to the tropical north.”